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Key Account Management Training |
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Key or strategic accounts are your most important clients. Not only are they your most important clients they are also the ones at most risk of attack from your competition. If they are important to you then they will certainly be attractive to your competitors. Therefore managing and developing key accounts is an essential skill if we want to stay ahead of the competition! Do you know who your key clients are? Do you have the right management structure and adequately trained personnel to retain and grow your key accounts? Are you successfully winning over your competitors key accounts? Day to day activities of your second-tier accounts can often distract you from looking after your most valued clients. Management of your key accounts (KAM) cannot be left to chance or the potential consequences could be disastrous. Developing strategic account management techniques and key account managers should therefore be a priority in ensuring you not only protect existing clients from competitive attack but more significantly build long and sustainable relationships resulting in improved sales, margins and customer loyalty. Understanding and practicing key account management principles is essential for the long term viability of any organisation faced with a fast moving and competitive environment. Equally important is the identification and strategic implementation of KAM principles in target accounts.
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In this workshop you will develop KAM skills learning how to effectively manage your most valuable existing and prospective accounts.
In company bespoke programsHave more than six members of staff who could benefit from developing skills in key account management? We can develop a bespoke program for you which can be facilitated on your premises - we come to you. Our in house cost effective key account management workshops can be tailor made to any specification and made relevant to industries served. Our experienced consultants are available to discuss your specific requirements. Contact Peter on 07818 244084 to arrange a free consultation. Key Account Management Open Course Schedule
Delegate fees includes lunch, refreshments, workshop manuals and experienced facilitator. Maximum number of delegates is ten to ensure effective interaction between participants and facilitator.
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